Roxanna Guilford-Blake

Seasoned writer seeks challenging assignments

My name is Roxanna Guilford-Blake, and I am an experienced writer and editor. I focus on healthcare and the business of healthcare, and I have experience writing about everything from biotechnology to health literacy. Adept at writing for consumer and professional audiences, I can address practice-management issues for physicians, and I can simplify the intricacies of health savings accounts for consumers.   In fact, my experience demonstrates that I can write about almost anything: I have served as editor of a newsletter for PR professionals and another one for property tax managers. I'm an excellent writer, a thorough researcher and a careful editor. I'm deadline-focused, energetic and flexible. I’ve run my own business for almost a decade, so I understand the need to develop quality product to your specs on your deadline. If you would like to discuss assignments with me, please e-mail me at roxannaguilfordblake@yahoo.com.

Develop content on an array of health and business topics Editor, Physician Compensation and Recruitment; contributor to Private Practice Management. Editor, Managed Care Reimbursement and Compensation Advisor Contributor, H2R Minutes (a weekly news roundup on the patient-centered medical home) Contributor to Burrill & Company’s BIOTECH 2007—Life Sciences: A Global Transformation and BIOTECH 2008. Other clients and publications include NewsRx, Hospitalist and Inpatient Management Report, Physician Profiling and Behavior Change Report, Medical Device Daily Perspectives, National Women's Health Resource Center, Access Control & Security Systems Integration Magazine, Apparel Industry Magazine, Atlanta Business Chronicle, The Christian Science Monitor, the Arthritis Foundation, CCH, HCPro, Blue House, National Strategy Group, Ad Agency Insider and Managing Partner. Contributor, The Firm Voice Contributor, Medical Device Daily Perspectives Contributing editor, Property Tax Alert. Former editor, Consumer Driven Healthcare. Former editor, PR Agency Insider. Areas of  healthcare expertise include consumer-driven healthcare, health-information technology, the patient-centered medical home, health-promotion issues, compensation and reimbursement, managed care contracting, medical practice management, and biotech policy, Other areas of expertise include the arts, legislative issues, corporate property taxes, social media and PR, and public relations practice-management strategies.

Responsible for internal and external communications, publications and research Initiated, developed and produced biweekly fax newsletter on the Work Opportunity Tax Credit and related issues Worked with CEO and CFO to develop policies and procedures manual Produced marketing and client-support materials, including prospect letters, promotional fliers and client-information guides Conducted extensive library and Internet research on topics ranging from initial public offerings to welfare reform Monitored legislation pertaining to the Work Opportunity Tax Credit As a "writer on call," wrote and edited a variety of materials upon request Managed special projects as needed

Responsible for producing (writing, editing and organizing) three eight-page newsletters a month: twice-monthly State Income Tax Alert and once-a-month Property Tax Alert Monitored state and local tax developments (regulatory, legislative and judicial) Developed story ideas and cultivated sources Conducted reader calls to determine editorial content Represented the company at national conferences Edited the copy of fellow editors Coordinated special projects as needed Assumed additional production and supervisory responsibilities as needed Launched Property Tax Alert Established editorial advisory board Mapped editorial strategy Continued to write and edit the monthly publication

Responsible for internal and external communications Produced weekly employee newsletter Created messages for on-hold message system Wrote press releases and responded to media inquiries Helped design and execute campaign to prepare employees for accreditation survey Provided writing, research and editorial support as needed

Produced GDA Action, the association's monthly journal Generated story ideas Wrote and edited copy Conducted all research and interviews for articles Managed advertising placement and sales, increasing advertising by 30 percent Developed cover and layout design in cooperation with the printer Increased readership with livelier, more readable copy and provocative cover designs Handled association's internal communications and other day-to-day operations Produced newsletters, brochures and the Annual Directory Wrote the association's strategic plan Helped plan and execute the 1994 GDA Annual Meeting Ghost-wrote articles, letters and other pieces for GDA members, officers and staff Worked with GDA members and officers in a variety of capacities Assisted executive director with legislative efforts Provided writing, research, public relations and editing support as needed

Responsible for writing, editing and production of suburban weekly newspaper Supervised staff of three (two reporters and a photographer) Edited copy, and wrote headlines and captions Generated and assigned story and photo ideas Created and sustained positive relationships with government and community leaders Continued to perform most staff writer responsibilities: Covered a variety of beats, including state government, local politics, education, economic development and business Researched and wrote news and feature stories

• Member, American Medical Writers Association
• Extensive experience using the Internet as a research tool; adept at Lexis-Nexis, Thomas and various other on-line databases
• Energetic worker and creative problem solver
• Focused project manager, able to shepherd projects from inception to completion
• Volunteer host of various on-line forums at the former Café Utne (now New Café)
  
• Strong interest in and knowledge of theatre; member, Alpha Psi Omega National Theatre Honor Society, Iota Kappa Chapter
  

Emory University, Atlanta, Georgia: Master's degree; GPA of 3.7 Davidson College, Davidson, North Carolina: Graduated Cum Laude (BA)